Ua hoʻokumuʻia ka inoaʻo Siseidoʻo Iapana i ka makahiki 1872. He kūikawāʻo ia i ka hanaʻana i nā laina no ka mālamaʻana i nāʻili, nā meaʻala a me nā meaʻala. ʻO Shiseido ka pahu mua e hāʻawi aku i nā mea kūʻai i kahiʻala o kaʻili Eudermine eʻoluʻolu ana, aʻo ka mea i kaulana loa i kēia lā.
I ka makahiki 1917, ua hoʻomohala nā mea lapaʻauʻo Shiseido i ka pau ahi no Rainbow Face Powder. ʻEhiku lau o ka lepo iʻike maoliʻia i Iapana. Ma mua, hoʻokahi wale o ka malu o ka lepo - aia wale nō ke keʻokeʻo.
ʻO kahi hōʻiliʻili hou o ka make-up Shiseido no ka puna o 2013 (Shiseido spring 2013 hōkeʻo makaliʻi) e komo pū ana nā huahana hou:
- Ka Lulu Kanaka Māmāʻekolu me Silky Texture Luminizing Kalānu Kaha Loa Trio. ʻElua mauʻano likeʻole o ke aka me nā malu e kōkua i ka hanaʻana i kahi hana palekana o nā maka, e hōʻoia i ka hohonu o kaʻili, a me ka hōʻike. Mālama maikaʻi nā mākū, loaʻa kahiʻano leʻaleʻa a me nā huʻona waiwai.
- ʻO ka lipstick Shiseido Paʻaʻulaʻula Lipstick. He meaʻono hoihoi - hana i kahi māmā kukui a me nā nalu hohonu. Huluhulu maikaʻi ka lipstick i nā lehelehe a mālama iā lākou a pau ka lā. ʻO konaʻano me kaʻaila, ka mea hoʻonani i ka lehelehe o nā lehelehe a hāʻawi iā lākou i ka hua hoʻolālā. Ma keʻano he kumu no ka hoʻolālāʻana o ka hōʻailona ua laweʻiaʻo camellia - he hōʻailona o ka brand Shiseido. Hoʻolālāʻia ka hōʻiliʻiliʻana e nāʻumi heʻumikumamālima.
- Hoʻopiliʻia ka Luminizing Satin Face Color. ʻO nāʻale a pau o ka hōʻiliʻili'opihu he mau momona e hoʻomāmā pono ana i kaʻili, hāʻawi i kaʻoli. Hoʻopili māheleʻia lākou ma luna o kaʻili o kaʻili, me kaʻoluʻolu o ka hoʻololiʻana i keʻano o ka hoʻololiʻana. ʻO Blush he līlū mālie, kahi kūpaʻa loa a hoʻomaloʻoʻole i kaʻili. ʻO kā lākou mea nui nui ka hiki ke hana i kahi māmā o ka helehelena, me kaʻole o ke kukui nui.
ʻO ka hōʻiliʻili o ke kākoʻoʻo Shiseido 2013 he mea kūpono no ka nānāʻana i ka wahine a me kāu kohoʻana.
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